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Tech Billionaire Launches ‘NetJet for Yachts’ With Fleet Miami

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The latest post from a Pursuitist guest writer.

MicroStrategy CEO Michael Saylor collects yachts the way some enthusiasts collect watches or cars. And when you make your living at the top of the tech world, it seems simple enough to launch a small company with a minimum $250,000 membership fee, right?

Well, for Saylor, it is. His newest venture, Fleet Miami , lets members purchase blocks of credits to be exchanged for charter across a fleet of luxury yachts, many of which are part of Saylor’s personal collection.

Buy in to rent the 154′, five-stateroom “Usher,” the acclaimed 147′, Feadship “Harle” with its crew of nine, the 87′ “Moksha” or the more manageable 35-passenger, 36′ “Julia” for a quick cruise around Biscayne Bay. Crave a trip, not just a three-hour tour? Buy a seven-day charter through the Florida Keys for  $70,000-$280,000, depending on yacht selection.

In a post on his personal Facebook page, owner/founder Saylor made light of his new venture, writing “think of it as NetJets for yachts, albeit more exclusive and less ambitious.” Nice one.

We’re excited to see where this new company sails in the coming months.

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NetJets signs yacht charter partnership with Northrop & Johnson

By Doug Gollan , September 4, 2019

Netjets has added yacht rental and management specialist Northrop & Johnson to its luxury partners, including Four Seasons, Wynn Las Vegas, and Canyon Ranch

Northrop & johnson sells over $100 million of luxury yacht charters annually. the company currently has $1.2 billion in superyacht listings for sale..

With its global private air solutions via fractional ownership, leases and jet cards, and partnerships with luxury hotels, resorts, spas, and ground transportation services, NetJets, the largest private aviation provider in the world, now has the oceans covered as well.

Northrop & Johnson, a Florida-based specialist in yacht rentals and yacht sales, management, and marketing, will offer “exclusive benefits” to customers of the private air provider.

Luxury yacht charter benefits

In a press release received by Private Jet Card Comparisons , the companies said, “With a shared focus on delivering exceptional service, both Northrop & Johnson and NetJets can offer exclusive benefits through their partnership, allowing both brands to provide their clients with an array of special offerings.”

Northrop & Johnson values the luxury travel experience with the same vigor. Pat Gallagher, president, NetJets

Pat Gallagher, president of sales and marketing for the fractional share and jet card provider added, “Northrop & Johnson values the luxury travel experience with the same vigor. This partnership showcases the NetJets advantage: bringing owners unmatched access to what they’re most passionate about.”

Northrop & Johnson COO Daniel Ziriakus, said, “Our strategic partnerships cater to some of the world’s most distinguished travelers, and NetJets’ unwavering focus on safety and service makes them an ideal private aviation partner. We look forward to broadening luxury travel options for our yachting enthusiasts and extending the same extraordinary experiences to NetJets owners.”

The agreement includes what is described as “exclusive benefits” for each other’s customers. The release said, “With Northrop & Johnson charter experts arranging the superyacht itinerary at each destination in collaboration with the world’s largest and most diverse private jet fleet, travelers can enjoy a seamless service with private air travel aboard NetJets and accommodation aboard the world’s best superyachts for charter.”

According to its website, Northrop & Johnson was founded in 1948 and is headquartered in Ft. Lauderdale, with U.S. offices in Newport Beach, Newport, New York, Los Angeles, San Diego and international locations in Australia, France, Hong Kong, Monaco, Spain, and Thailand.

Yacht rentals range from under $100,000 to over $900,000 a week

On its website, the company lists yachts for charter with weekly rates starting under $100,000 and ranging up to over $900,000. In terms of yachts for sale , 280-feet long Sunrays can be had for an asking price of $142 million, although there are also yachts priced under $10 million.

According to NetJets’ website, its travel partners include Four Seasons Hotels & Resorts, Mandarin Hotel Group, The Leading Hotels of the World, Canyon Ranch, Wynn Las Vegas, The K Club in Ireland, Avis, Empire/CLS Worldwide Chauffeured Limousine Services, and Walt Disney World Resort in Orlando.

Ziriakus declined to provide more information on partner benefits and said specific details will be available from sales contacts at both companies.

As an example of perks with other partners, customers of NetJets are provided Chairman’s Club perks with Avis, including drop-off at the aircraft door, car delivery within 25 miles, and complimentary five-day rental.

At Disney World, in addition to the offerings in its Premium Family Vacations and access to its Disney Signature Specialists for planning help, NetJets customers get special “animal experiences,” a private character experience meal,  as well as a dedicated VIP guide for up to four days and seven hours per day.

NetJets partnerships include Indycar and Indianapolis Motor Speedway and Club Magnolia during The Masters, offering valet parking, shuttles to the tournament, secure baggage storage, and refreshments. It is also the official private jet provider for the PGA Tour and PGA Champions Tour.

Superyachts are a hot luxury travel market

Superyacht charter is a hot segment of the luxury travel market. Ziriakus pointed to inquiries, which he said nearly doubled to 5,403 from 2,756 between 2015 and 2018.

Citing Boat International’s Market Intelligence, he said Northrop & Johnson is “the world’s top yacht brokerage” for yachts more than 75 feet in length. Over the past two years, it sold 105 megayachts and 215 yachts overall.

In terms of charters, he said the company books over 500 weeks of charters per year with an average value of $214,000 imputing more than $100 million in annual revenue on rentals. Ziriakus said the company currently has $1.2 billion in listings for sale.

The deal between NetJets and Northrop & Johnson isn’t the first between private aviation and yachting providers. Last year Magellan Jets said it was partnering with Worth Avenue Yachts, and in 2017 Air Partner joined Camper & Nicholsons to market air/seas packages.

Good times for NetJets

NetJets recently reported it is getting a boost in inquiries from owners of private jets due to the upcoming ADS-B requirements . The mandate which goes into effect in 2020 will make it virtually impossible to hide the identity of your private jet from trackers.

Using a charter or fractional aircraft means trackers, including competitors, can’t follow your whereabouts by monitoring flights via your tail number. In terms of fractional ownership, according to Traqpak, NetJets controls 64% of the fractional market.

Just last week NetJets said it adding the Phenom 300 to its jet card line-up giving it a true light jet solution . The Cessna Citation Excel/XLS, a midsize jet , had been its point of entry. It also added the Citation Sovereign to its jet card offerings.

On the fractional and lease side of its business, NetJets along with Flexjet and VistaJet is one of the few providers to offer globally-oriented large cabin fixed-rate, guaranteed availability solutions . According to its website, Northrop & Johnson offers charters to worldwide destinations.

Compare NetJets with over 50 private aviation providers, including lifestyle partnerships, when you subscribe to Private Jet Card Comparisons.

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In pictures: The World Superyacht Awards 2024 judging weekend

The World Superyacht Awards 2024 judging weekend took place on 22-24 February. During this event, the judges convened to determine the winners for this year. The event was sponsored by NetJets, who joined the judges on the weekend trip.

The 19th annual edition of the World Superyacht Awards, in association with  Acquera Club  and  The Glenrothes , will return to Venice, Italy, on 3-4 May. The nominations for the 2024 awards have now been selected.

The prestigious venue for the event was Le Manoir aux Quat’Saisons, an exquisite Belmond Hotel located in Oxfordshire, England. Crafted by the renowned chef Raymond Blanc OBE, this manor house hotel is a cherished gem. Since its inaugural year in 1984, Le Manoir aux Quat’Saisons has proudly held two Michelin stars, a testament to its culinary excellence that continues to endure. Nestled amid manicured lawns, vibrant flower borders and picturesque orchards, the setting provided an idyllic backdrop for the World Superyacht Awards 2024 judging weekend, ensuring a truly memorable experience.

The event was attended by 18 judges of the World Superyacht Awards 2024, accompanied by their partners, along with BOAT International’s editor-in-chief, Stewart Campbell.

The welcome dinner

Attendees congregated in The Conservatory, located in the La Belle Époque wing, where they enjoyed welcome cocktails and a delightful dinner hosted by Stewart Campbell.

The judging

On 23 February, the judges gathered to decide the winners of the World Superyacht Awards 2024.

Partners’ day

While the judging session was underway, the partners of the judges indulged in a series of social activities. They spent the morning at the renowned Le Manoir aux Quat’Saisons cooking school, guided by the school’s director, Mark Peregrine, and his team of skilled chefs. Later in the day, they explored the gardening school, discovering the secrets behind Le Manoir’s exceptional gardens and gaining valuable insights, ideas, and inspiration to take home with them.

The judges’ dinner

Following a busy day of deliberation, the judges and guests were treated to a seven-course tasting experience at Le Manoir aux Quat’Saisons, hailed as " a twist of imaginative genius".

The cultural day

To conclude the judging weekend, guests were welcomed to the esteemed shooting grounds of E.J. Churchill, where they experienced a comprehensive array of simulated game drives, including high birds, partridge and even a rabbit drive. Guests with the highest level of accuracy were given hip flasks kindly provided by NetJets.

For more information about the World Superyacht Awards 2024, contact the BOAT International events team .

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NetJets Adds Bombardier Global 8000 to Growing Fleet

NetJets agrees firm order for four jets valued at $312m.

By Alex Martin

NetJets will become the fleet launch customer of the highly-anticipated Bombardier Global 8000 after agreeing a firm order for four of the jets valued at $312m based on 2022 prices.

The agreement, which also sees NetJets convert eight existing orders into Global 8000s, will eventually see NetJets build a 24-strong fleet of the industry-leading jet. Some of that fleet will be converted Global 7500 jets that NetJets already owns or has on order.

Already offering one of the most diverse fleets in the business, this new deal helps secure NetJets’ position in the ultra-long range market as demand for non-stop transcontinental business flights grows. It also continues the rapid growth of the company’s fleet overall, which stands at over 850 jets worldwide.

The Global 8000, which has a list price of $78m, will be the fastest and longest range business jet when it comes into service in 2025.

[See also: Elite Traveler Reveals Top Jets in the World for 2022]

“The new Global 8000 will help us to continue offering our Owners, specifically our international travelers, the pinnacle in unforgettably personalized experiences aboard the finest ultra-long range aircraft available,” said Patrick Gallagher, NetJets’ president of sales, marketing, and service.

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“With inventory sold out through 2023 in the US, we are continuing to invest in further expansion for prospective owners in North America and across the globe. In fact, by the end of 2023, we are proud to share that our worldwide fleet will be approximately 30% larger than it was at the beginning of 2022.”

The Bombardier Global 8000 was introduced at EBACE earlier in 2022, boasting a range of 8,000 nautical miles, a top speed of Mach 0.94 and capacity for up to 17 passengers.

Its superior range brings some of the most distant city pairings into range, including Houston to Dubai , London to Perth and Los Angeles to Singapore. This elevated performance comes at no expense to comfort as the jet also has the most generous cabin size in its class and the lowest cabin altitude (2,900 ft while flying at 41,000 ft).

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Bombardier has also promised a wide variety of custom options for each interior, including the opportunity to incorporate a Principal Suite with a full-sized bed. NetJets will be working closely with Bombardier to match the interiors of its jets to the needs o.

“The new Global 8000 aircraft is the ultimate solution for NetJets’ discerning Owners, offering a truly seamless private aviation experience,” said Eric Martel, president and CEO of Bombardier. “NetJets’ experience and expertise make them the ideal partner to unlock the full potential of this revolutionary Mach 0.94 business jet in a large fleet context. Our valued relationship continues to grow stronger, and we are proud to share this historic milestone together.”

Bombardier is yet to announce the launch customer of the Global 8000.

netjets.com

[See also: Winch Design Delivers Global 5000 Refit]

Alex Martin

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