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Maybe We Know a Little Too Much About Lil Yachty

Last year, I spoke with Lil Yachty about mystique. Our conversation about his Let’s Start Here album got awkward when he told me he didn’t want to reveal too much about its creation. I asked him about plans to release a documentary he recorded about the project, and he told me, “I doubt I’ll drop it. Just like me not wanting to do any of these interviews. I don’t really care to talk about it, [because] you give it all away [when] you pull the curtain back.”

When I asked him if he put a premium on artists with an allure of mystery when he was younger, he told me, “Coming up, you didn’t have all this social media. Even if [they] did an interview, you didn’t get every element of something. It’s the simple things you knew, but they left a lot of room for ‘Wow, how did he make this?’… Which is the beauty in art.”

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I came away from the interview feeling like Yachty was poised to transition into an enigmatic artist who would drop any kind of album without rhyme, reason, or explanation. We might even start calling him that ever-present buzzword: “reclusive.” He had the taste, peer respect, and industry connections to simply drop his music and go.

“I think Chapter One of my career is extremely oversaturated,” he told me. “I was thinking … I’m easily accessible. I’m on TikTok. I’m on YouTube. I’m on Twitter. I’m just everywhere. I didn’t like that.” But 18 months after our conversation, it feels like Yachty’s would-be triumphant next chapter is being marred by the same overexposure.

Instead of rap fans raving about his improbable career arc from a polarizing face of “mumble rap” to an accomplished ghostwriter who can explore almost any sound, people are riffing off jokes like “Don’t let that nigga Lil Yachty give you a McChicken, that nigga gon tell errbody.” This latest round of polarizing press, after breaking with his former Concrete Boys artist Karrahbooo, came after he went on live and pledged to fall back from social media. While part of him vies to lurk in the shadows like his friend Drake, solely communicating through ambiguous Instagram stories, maybe an internet baby just doesn’t know how to be mysterious.

Yachty’s rap career is defined by a collage of viral moments. His first single, 2015’s “One Night,” went viral on SoundCloud. He came into public consciousness during the 2016 live stream of Yeezy Season 3. His “Minnesota” hit was the score to the hip-hop generational war being waged on rap Twitter, with his ignorance of Biggie and 2Pac’s catalog not helping things. And his Everyday Struggle admission that he didn’t know the full details of his QC contract made him fodder for anyone seeking to soapbox about naive rappers signing bad deals. Yachty saw all of the criticism, and he pushed back, arguably losing the musical charm that made him a distinct artist by trying to prove he could rap. He told me, that during that period, “I was trying to be the spokesman for the new generation because no one else wanted to talk. I felt, ‘I’m going to stand up. I’m going to speak.’”

Later in the conversation, he told me, “If I’m not doing anything, I’m just usually browsing the internet, deep diving.” It makes sense that he scoured the rap internet and made inroads with Detroit cult heroes, collaborating with them on 2021’s Michigan Boy Boat . His online savvy is also why we see him co-signing up-and-coming acts like Dave Blunts, U.K. drill act Nemzzz, and, to much dismay, Ian.

Let’s Start Here feels like the work of a terminally online artist pursuing the cutting edge. His yodel-esque vocals roam free over the psychedelic rock palette crafted by musicians such as Alex G ,  Mac DeMarco , SADPONY, and Patrick Wimberly. It’s the kind of sonic excursion any rapper would flex about making, especially when they were counted out like Yachty had been in the early 2020s. He followed the album with several standout rap tracks including “The Secret Recipe” with J. Cole, which made our 2023 Best Rap Songs list. Even Kendrick rapping, “Yachty can’t give you no swag either,” in his “Euphoria” Drake diss lent him credibility; who in 2016, would have predicted Yachty being seen as the biggest rapper in the world’s not-so-secret weapon? He had become rap’s latest, greatest comeback story.

But it never stays strictly about the music with Yachty. During a Let’s Start Here listening event, he told the crowd he “wanted to be taken seriously as an artist and not just a SoundCloud rapper, not just a mumble rapper, not just a guy that made one hit.” Some people felt his comments implied that being “just” a rapper was inferior, but he told me that was “absolutely not” what he was trying to say. Regardless of his clarification, the perception of elitism stuck, and was intensified when he surmised that “hip-hop is in a terrible place” during our November 2023 Musicians on Musicians l ive event .

The hits have continued throughout 2024: He suggested that rappers were turning on Drake “’cause he’s the guy. It’s also probably that he fucked everyone’s bitch,” which feels like a childishly reductive stance given Kendrick’s (and others’) criticism of Drake’s culture-vulture-ish ways. In August, he talked to Andrew Schulz about leaking a bootleg of “Super Soaker,” a song that sampled online creator Mr. Hot Spot, who didn’t want to clear the song because of his recent religious conversion. Yachty’s decision to bring up the discrepancy on a podcast caused his fanbase, and Drake’s, to harass Mr. Hot Spot on social media, which felt like an inconsiderate power play. And that moment came shortly after he got the Big Apple hot when he said Bronx residents “cannot dress” while dressed like someone living uptown in 2008.

In a vacuum, any one of his comments is harmless enough to shrug off. But one after the other, they collectively paint a portrait of an artist who’s not as respectful, or tapped in, to culture as he posits. Shortly after the New York fashion comments, Yachty took to Instagram Live to clarify that he loves New York and declare, “I’m getting the fuck off that — I’m not doing no more talking. I don’t get shit else to say. I’m gone off this internet shit, I think I’m gone for the rest of the year. I swear to god.” Maybe he temporarily forgot he had a podcast. Just a week later, a clip from his A Safe Space pod went viral where he told his co-host Mitch that he was lucky to know him in a condescending tone. And days later, he crashed all the way out after a tweet where a fan divulged that Karrahbooo told her that Yachty bullied her.

During an emotionally charged Instagram Live session, he claimed that he wrote all of Karrahbooo’s music and threw the remaining Concrete Boys under the bus by claiming he dressed all of them. He and Karrahbooo have since been taking to their stories to clap back at each other, making a bad situation worse. Yachty’s currently being lambasted as the kind of person who can’t wait to tell the world what they did for you — you never wanna be that guy.

Perhaps people are letting the jokes fly for the moment, and Yachty dropping the right song will shift all the attention away from his mic miscues. Maybe Yachty doesn’t care what the public thinks. But it’s interesting to watch someone who’s repeatedly referenced not wanting to be accessible, and wishing he hadn’t opened his mouth, seemingly be unable to help himself from speaking out — in frequently self-sabotaging ways. It feels like the same digital soil that fertilized Yachty’s career is also his quicksand.

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Lil Yachty made headlines back in January thanks to the successful release of Let’s Start Here., his 14-track experimental body of work. The LP housed assists from Diana Gordon, Teezo Touchdown, Justine Skye, Fousheé, Baby K, Ant Clemons, Nick Hakim, Justin Raisen, Daniel Caesar, and more. Let’s Start Here. garnered him a top 10 placement on the Billboard 200 thanks to 36,000 album-equivalent units sold during its first week of release.

Over the weekend, the Georgia-born rapper decided he was ready to follow up with a new single and unleashed “Strike (Holster).” The accompanying clip was directed by frequent collaborator Cole Bennett and takes place on a gloomy dock on a rainy day, a setting perfect for Teddy Walton’s airy production. On the song, the “Poland” rapper spits about wanting to link up and have a smoke session:

“I been rolled up, yeah, I was geekin’, I was high as f**k, tweakin’/ I was tryna strike s**t, I was tryna strike s**t, I was tryna strike s**t, like a match, late night, yeah/ Strike like I missed it, strike like I hit the pin, strike like I’m not goin’ to work/ Show them somethin’ show them, show them, uh, stack them old hunnids , recreate Yoda, I don’t put no crushed ice in my soda, got it stuck like a holster”

Prior to Let’s Start Here . was 2021’s Michigan Boy Boat , a 14-track body of work that saw additional features from Tee Grizzley, Swae Lee, Sada Baby, YN Jay, Rio da Yung OG, Babyface Ray , and more. Months later, he dropped off the sixth installment of his Birthday Mix series, bringing in his 24th trip around the sun with SoFaygo, Lil Tecca, DC2Trill, and Draft Day.

Be sure to press play on Lil Yachty’s brand new “Strike (Holster)” music video down below.

Strike (Holster)

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Lil Yachty Drops Music Video for “Strike (Holster)”

Thomas Galindo

Updated: 

Lil Yachty’s second wind is becoming more imaginative than his first.

Videos by American Songwriter

After emerging on the hip-hop scene in the mid-2010s with hits like “One Night,” “Minnesota,” and “Broccoli,” Yachty hit a bit of a trough in popularity and viral appeal to end the decade. But now, after a recent smash hit single and career-altering studio album , Yachty is back in the spotlight and continuously leaving listeners speechless, as evident in his new song “Strike (Holster).”

Six months removed from his quirky song “Poland,” which reached No. 40 on the Billboard Hot 100, and a little over two months since his experimental psychedelic rock record Let’s Start Here , “Strike (Holster)” sees Yachty continue to ride his roaring wave of momentum even more. Employing similar vocal inflections as “Poland,” holding the prolonged “oooooooh” harmony at the song’s climax, Yachty looks to have stumbled upon a winning formula.

Throughout the track, the Georgia native raps about his love for promethazine and fits multiple different allusions in for the word strike. Strike shit like a match, Strike like I missed it, Strike like I hit the pin, Strike like I’m not goin’ to work he croons on the chorus, Yachty’s spontaneity and youthfulness brim all over the recording.

When he approaches the second verse of the song, he playfully illustrates the effect of Percocet on his significant other, leaving her motionless. Putting a playful spin on the usually-harsh motifs of guns and drugs in rap music, “Strike (Holster)” is a masterclass by Yachty.

Percy got her stuck like a holster It’s a gun in my holster New Balenci’ out in Dover It’s a four in my soda, sit it on a Balenci’ coaster

“Strike (Holster)” was first teased via Instagram on March 23 by Cole Bennett, prominent music video director and founder of music video brand Lyrical Lemonade. Alluding to a visual for “Strike (Holster)” being in the works, fans knew to expect the song’s release shortly after.

Less than two days after the song officially came out on digital streaming platforms, Lyrical Lemonade uploaded the music video to their YouTube page on Saturday (April 8). The fifth time Bennett and Yachty have collaborated on a video, “Strike (Holster)” sees Yachty donning a red hoodie and head-bopping to the song’s blissful production.

Since its release, the visuals for “Strike (Holster)” have already eclipsed 1 million views, proving that Yachty’s resurgence is for real. It’s unclear if the new song is in promotion of an upcoming project , but it is indisputably a signifier of Yachty’s work ethic and unique songwriting. Check out the video below.

Photo by Timothy Norris/WireImage

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Lil Yachty Follows Up Latest LP With New Single “Strike (Holster)”

A return to a more familiar rap sound..

Just a few months after releasing his fifth studio album Let’s Start Here to critical acclaim, Lil Yachty has dropped a new single. While his LP saw Yachty delve into psychedelic, ‘70s-inspired rock, the song, called “Strike (Holster),” marks somewhat of a return to the Soundcloud rap sound.

Out via Quality Control Music and Motown Records, the track was first teased earlier this week by Lyrical Lemonade ’s Cole Bennett , who Yachty had worked with on a music video. The rapper himself followed up, sharing the song’s cover art to his social media.

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