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Let’s Start Here.

Quality Control / Motown

February 1, 2023

At a surprise listening event last Thursday,  Lil Yachty   introduced his new album  Let’s Start Here. , an unexpected pivot, with a few words every rap fan will find familiar: “I really wanted to be taken seriously as an artist, not just some SoundCloud rapper or some mumble rapper.” This is the speech rappers are obligated to give when it comes time for the drum loop to take a backseat to guitars, for the rapping to be muted in favor of singing, for the ad-libs to give it up to the background singers, and for a brigade of white producers with plaque-lined walls to be invited into the fold. 

Rap fans, including myself, don’t want to hear it, but the reality is that in large slices of music and pop culture, “rapper” is thrown around with salt on the tongue. Pop culture is powerfully influenced by hip-hop, that is until the rappers get too close and the hands reach for the pearls. If anything, the 25-year-old Yachty—as one of the few rappers of his generation able to walk through the front door anyway because of his typically Gushers-sweet sound and innocently youthful beaded braid look—might be the wrong messenger. 

What’s sour about Yachty’s statement isn’t the idea that he wants to be taken seriously as an artist, but the question of  who  he wants to be taken seriously by. When Yachty first got on, a certain corner of rap fandom saw his marble-mouthed enunciation and unwillingness to drool over hip-hop history as symbols of what was ruining the genre they claimed to love. A few artists more beholden to tradition did some finger-wagging— Pete Rock and  Joe Budden ,  Vic Mensa and  Anderson .Paak , subliminals from  Kendrick and  Cole —but that was years ago, and by now they’ve found new targets. These days, Yachty is respected just fine within rap. If he weren’t, his year-long rebirth in the Michigan rap scene, which resulted in the good-not-great  Michigan Boy Boat , would have been viewed solely as a cynical attempt to boost his rap bona fides. His immersion there felt earnest, though, like he was proving to himself that he could hang. 

The respect Yachty is chasing on  Let’s Start Here. feels institutional. It’s for the voting committees, for the suits; for  Questlove to shout him out as  the future , for Ebro to invite him  back on his radio show and say  My bad, you’re dope.  Never mind if you thought Lil Yachty was dope to start with: The goal of this album is to go beyond all expectations and rules for rappers.

And the big pivot is… a highly manicured and expensive blend of  Tame Impala -style psych-rock, A24 synth-pop, loungey R&B, and  Silk Sonic -esque funk, a sound so immediately appealing that it doesn’t feel experimental at all. In 2020, Yachty’s generational peers,  Lil Uzi Vert and  Playboi Carti , released  Eternal Atake and  Whole Lotta Red : albums that pushed forward pre-existing sounds to the point of inimitability, showcases not only for the artists’ raps but their conceptual visions. Yachty, meanwhile, is working within a template that is already well-defined and commercially successful. This is what the monologue was for? 

To Yachty’s credit, he gives the standout performance on a crowded project. It’s the same gift for versatility that’s made him a singular rapper: He bounces from style to style without losing his individuality. A less interesting artist would have been made anonymous by the polished sounds of producers like  Chairlift ’s Patrick Wimberly,  Unknown Mortal Orchestra ’s Jacob Portrait, and pop songwriters Justin and Jeremiah Raisen, or had their voice warped by writing credits that bring together  Mac DeMarco ,  Alex G , and, uh,  Tory Lanez . The production always leans more indulgent than thrilling, more scattershot than conceptual. But Yachty himself hangs onto the ideas he’s been struggling to articulate since 2017’s  Teenage Emotions : loneliness, heartbreak, overcoming failure. He’s still not a strong enough writer to nail them, and none of the professionals collecting checks in the credits seem to have been much help, but his immensely expressive vocals make up for it. 

Actually, for all the commotion about the genre jump on this project, the real draw is the ways in which Yachty uses Auto-Tune and other vocal effects as tools to unlock not just sounds but emotion. Building off the vocal wrinkle introduced on last year’s viral moment “ Poland ,” where he sounds like he’s cooing through a ceiling fan, the highlights on  Let’s Start Here. stretch his voice in unusual directions. The vocals in the background of his wistful hook on “pRETTy” sound like he’s trying to harmonize while getting a deep-tissue massage. His shrill melodies on “paint THE sky” could have grooved with  the Weeknd on  Dawn FM . The opening warble of “running out of time” is like Yachty’s imitation of  Bruno Mars imitating  James Brown , and the way he can’t quite restrain his screechiness enough to flawlessly copy it is what makes it original.

Too bad everything surrounding his unpredictable and adventurous vocal detours is so conventional. Instrumental moments that feel like they’re supposed to be weird and psychedelic—the hard rock guitar riff that coasts to a blissful finale in “the BLACK seminole.” or the slow build of “REACH THE SUNSHINE.”—come off like half-measures.  Diana Gordon ’s falsetto-led funk on “drive ME crazy!” reaches for a superhuman register, but other guest appearances, like  Fousheé ’s clipped lilts on “pRETTy” and  Daniel Caesar ’s faded howls on the outro, are forgettable. None of it is ever  bad : The synths on “sAy sOMETHINg” shimmer; the drawn-out intro and outro of “WE SAW THE SUN!” set the lost, trippy mood they’re supposed to; “THE zone~” blooms over and over again, underlined by  Justine Skye ’s sweet and unhurried melodies. It’s all so easy to digest, so pitch-perfect, so safe.  Let’s Start Here. clearly and badly wants to be hanging up on those dorm room walls with  Currents and  Blonde and  IGOR . It might just work, too. 

Instead, consider this album a reminder of how limitless rap can be. We’re so eager for the future of the genre to arrive that current sounds are viewed as restricting and lesser. But rap is everything you can imagine. I’m thinking about “Poland,” a song stranger than anything here: straight-up 1:23 of chaos, as inventive as it is fun. I took that track as seriously as anything I heard last year because it latches onto a simple rap melody and pushes it to the brink. Soon enough, another rapper will hear that and take it in another direction, then another will do the same. That’s how you really get to the future. 

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How Lil Yachty Ended Up at His Excellent New Psychedelic Album Let's Start Here

The evening before Lil Yachty released his fifth studio album,  Let’s Start Here,  he  gathered an IMAX theater’s worth of his fans and famous friends at the Liberty Science Center in Jersey City and made something clear: He wanted to be taken seriously. Not just as a “Soundcloud rapper, not some mumble rapper, not some guy that just made one hit,” he told the crowd before pressing play on his album. “I wanted to be taken serious because music is everything to me.” 

There’s a spotty history of rappers making dramatic stylistic pivots, a history Yachty now joins with  Let’s Start Here,  a funk-flecked psychedelic rock album. But unlike other notable rap-to-rock faceplants—Kid Cudi’s  Speedin’ Bullet 2 Heaven  comes to mind, as does Lil Wayne’s  Rebirth —the record avoids hackneyed pastiche and gratuitous playacting and cash-grabbing crossover singles; instead, Yachty sounds unbridled and free, a rapper creatively liberated from the strictures of mainstream hip-hop. Long an oddball who’s delighted in defying traditional rap ethos and expectations,  Let’s Start Here  is a maximalist and multi-genre undertaking that rewrites the narrative of Yachty’s curious career trajectory. 

Admittedly, it’d be easy to write off the album as Tame Impala karaoke, a gimmicky record from a guy who heard Yves Tumor once and thought: Let’s do  that . But set aside your Yachty skepticism and probe the album’s surface a touch deeper. While the arrangements tend toward the obvious, the record remains an intricate, unraveling swell of sumptuous live instruments and reverb-drenched textures made more impressive by the fact that Yachty co-produced every song. Fielding support from an all-star cast of characters, including production work from former Chairlift member Patrick Wimberly, Unknown Mortal Orchestra’s Jacob Portrait, Justin Raisen, Nick Hakim, and Magdalena Bay, and vocals from Daniel Caesar, Diana Gordon,  Foushée , Justine Skye, and Teezo Touchdown, Yachty surrounds himself with a group of disparately talented collaborators. You can hear the acute attention to detail and wide-scale ambition in the spaced-out denouement on “We Saw the Sun!” or on the blistering terror of “I’ve Officially Lost Vision!!!!” or during the cool romanticism of “Say Something.” Though occasionally overindulgent,  Let’s Start Here  is a spectacular statement from hip-hop’s prevailing weirdo. It’s not shocking that Yachty took another hard left—but how exactly did he end up  here ?

In 2016, as the forefather of “bubblegum trap” ascended into mainstream consciousness, an achievement like  Let’s Start Here  would’ve seemed inconceivable. The then 18-year-old Yachty gained national attention when a pair of his songs, “One Night” and “Minnesota,” went viral. Though clearly indebted to hip-hop trailblazers Lil B, Chief Keef, and Young Thug, his work instantly stood apart from the gritted-teeth toughness of his Atlanta trap contemporaries. Yachty flaunted a childlike awe and cartoonish demeanor that communicated a swaggering, unbothered cool. His singsong flows and campy melodies contained a winking humor to them, a subversive playfulness that endeared him to a generation of very online kids who saw themselves in Yachty’s goofy, eccentric persona. He starred in Sprite  commercials alongside LeBron James, performed live shows at the  Museum of Modern Art , and modeled in Kanye West’s  Life of Pablo  listening event at Madison Square Garden. Relishing in his cultural influence, he declared to the  New York Times  that he was not a rapper but an  artist. “And I’m more than an artist,” he added. “I’m a brand.”

 As Sheldon Pearce pointed out in his Pitchfork  review of Yachty’s 2016 mixtape,  Lil Boat , “There isn’t a single thing Lil Yachty’s doing that someone else isn’t doing better, and in richer details.” He wasn’t wrong. While Yachty’s songs were charming and catchy (and, sometimes, convincing), his music was often tangential to his brand. What was the point of rapping as sharply as the Migos or singing as intensely as Trippie Redd when you’d inked deals with Nautica and Target, possessed a sixth-sense for going viral, and had incoming collaborations with Katy Perry and Carly Rae Jepsen? What mattered more was his presentation: the candy-red hair and beaded braids, the spectacular smile that showed rows of rainbow-bedazzled grills, the wobbly, weak falsetto that defaulted to a chintzy nursery rhyme cadence. He didn’t need technical ability or historical reverence to become a celebrity; he was a meme brought to life, the personification of hip-hop’s growing generational divide, a sudden star who, like so many other Soundcloud acts, seemed destined to crash and burn after a fleeting moment in the sun.

 One problem: the music wasn’t very good. Yachty’s debut album, 2017’s  Teenage Emotions, was a glitter-bomb of pop-rap explorations that floundered with shaky hooks and schmaltzy swings at crossover hits. Worse, his novelty began to fade, those sparkly, cheerful, and puerile bubblegum trap songs aging like day-old french fries. Even when he hued closer to hard-nosed rap on 2018’s  Lil Boat 2  and  Nuthin’ 2 Prove,  you could feel Yachty desperate to recapture the magic that once came so easily to him. But rap years are like dog years, and by 2020, Yachty no longer seemed so radically weird. He was an established rapper making mid mainstream rap. The only question now was whether we’d already seen the best of him.

If his next moves were any indication—writing the  theme song to the  Saved by the Bell  sitcom revival and announcing his involvement in an upcoming  movie based on the card game Uno—then the answer was yes. But in April 2021, Yachty dropped  Michigan Boat Boy,  a mixtape that saw him swapping conventional trap for Detroit and Flint’s fast-paced beats and plain-spoken flows. Never fully of a piece with his Atlanta colleagues, Yachty found a cohort of kindred spirits in Michigan, a troop of rappers whose humor, imagination, and debauchery matched his own. From the  looks of it, leaders in the scene like Babyface Ray, Rio Da Yung OG, and YN Jay embraced Yachty with open arms, and  Michigan Boat Boy  thrives off that communion. 

 Then “ Poland ” happened. When Yachty uploaded the minute-and-a-half long track to Soundcloud a few months back, he received an unlikely and much needed jolt. Building off the rage rap production he played with on the  Birthday Mix 6  EP, “Poland” finds Yachty’s warbling about carrying pharmaceutical-grade cough syrup across international borders, a conceit that captured the imagination of TikTok and beyond. Recorded as a joke and released only after a leaked version went viral, the song has since amassed over a hundred-millions streams across all platforms. With his co-production flourishes (and adlibs) splattered across Drake and 21 Savage’s  Her Loss,  fans had reason to believe that Yachty’s creative potential had finally clicked into focus.

 But  Let’s Start Here  sounds nothing like “Poland”—in fact, the song doesn’t even appear on the project. Instead, amid a tapestry of scabrous guitars, searing bass, and vibrant drums, Yachty sounds right at home on this psych-rock spectacle of an album. He rarely raps, but his singing often relies on the virtues of his rapping: those greased-vowel deliveries and unrushed cadences, the autotune-sheathed vibrato. “Pretty,” for instance, is decidedly  not  a rap song—but what is it, then? It’s indebted to trap as much as it is ’90s R&B and MGMT, its drugged-out drums and warm keys able to house an indeterminate amount of ideas.

Yachty didn’t need to abandon hip-hop to find himself as an artist, but his experimental impulses helped him craft his first great album. Perhaps this is his lone dalliance in psych rock—maybe a return to trap is imminent. Or, maybe, he’ll make another 180, or venture deeper into the dystopia of corporate sponsorships. Who’s to say? For now, it’s invigorating to see Yachty shake loose the baggage of his teenage virality and emerge more fully into his adult artistic identity. His guise as a boundary-pushing rockstar isn’t a new archetype, but it’s an archetype he’s infused with his glittery idiosyncrasies. And look what he’s done: he’s once again morphed into a star the world didn’t see coming.

Lil Yachty Claims His Next Album Will Be A ‘Psychedelic Alternative Project’ Instead Of Rap

It shouldn’t come as any surprise that Lil Yachty is branching out musically — he’s been doing it his whole career. Despite being a really solid straight-up rapper, he made his first big splash musically with the Lil Boat mixtape, which found him singing over cloudy beats as much as spitting bruising battle raps, although he’d already proved he could do that , too. More recently, his Michigan Boy Boat mixtape saw him try on a new regional style that lent itself to his rapid-fire delivery alongside some of Michigan’s hottest up-and-comers.

But his next album might be his biggest swing yet. During an interview at Atlanta jewelry story Icebox, Yachty said his new album would depart from rap entirely. “My new album is a non-rap album,” he said. ““It’s alternative, it’s sick! I’ve always wanted to [do one] but now I’ve met all these amazing musicians and producers. It’s like a psychedelic-alternative project. It’s different and it’s all live instrumentation. I’ve changed my entire dynamic. I’m telling you, with this album and on, I’m creating music a whole lot differently.”

View this post on Instagram A post shared by Our Generation Music (@ourgenerationmusic)

Among those producers is Kevin Parker of Tame Impala, with whom Yachty remixed “ Breathe Deeper ” last year, and his most recent solo single was the soft-rock-inspired “ Love Music ” — perhaps offering a glimpse of what he has in store on this mysterious new album.

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Lil’ Yachty Shares Cover For ‘Let’s Start Here’ Album

• January 19, 2023
• Ryan Shepard

After contributing to 21 Savage and Drake’s  Her Loss , Lil’ Yachty is ready to return with a new body of work. On Tuesday, he shared the artwork for his forthcoming project,  Let’s Start Here . Set for release on January 27, the Georgia native’s newest LP is covered by a piece of AI-generated artwork that appears to show a set of record executive frighteningly laughing as they present a contract for someone to sign.

“Thank you for your patience,” Lil’ Yachty captioned the post in which he shared his artwork.

Lil’ Yachty released his fourth studio album,  Lil’ Boat III , at the onset of the COVID-19 pandemic. The project was led by the release of “Split/Whole Time” and “Oprah’s Bank Account” featuring DaBaby and Drake. It also included outstanding contributions from Tierra Whack, A$AP Rocky and Tyler, The Creator. This time around, it appears that he may take his focus in a new direction. In an interview last year, he said his next release would be a “non-rap album.” Instead, he said it would be a “psychedelic alternative project… [with] all live instrumentation.”

“It’s alternative, it’s sick,” he said .

Until the full project arrives on January 27, 2023, check out the artwork below.

View this post on Instagram A post shared by C.V T (@lilyachty)

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Lil yachty shares ai-generated ‘let’s start here’ album cover.

'Let's Start Here' is set to release on Jan. 27.

By Armon Sadler

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Lil Yachty is gearing up for the release of his next album, Let’s Start Here , and like much of his career, he’s doing things unconventionally. The 25-year-old shared the cover art earlier this week, which was generated through artificial intelligence.

Let’s start here. 1/27. LP. Thank You 4 Your Patience friends. pic.twitter.com/sI1PK0ws3z — CONCRETE BOY BOAT^ (@lilyachty) January 17, 2023

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“It’s the first time I’m actually speaking on it. It’s a non-rap album,” Lil Boat said. “It’s alternative. It’s sick.” His October 2022 single “ Poland ,” which generated a heavy buzz after leaking online before its official release and subsequent video, displayed the different sounds Yachty was exploring.

Last week, the “Minnesota” rapper put a call out for an all-women band in now-deleted Instagram and Twitter posts. It is unclear whether the tryouts, originally set for Jan. 12 in Lithonia, GA, actually took place and whether the band was meant to contribute to Let’s Start Here or accompany him on tour.

Lil Yachty is riding a wave of momentum after receiving high praise for his contributions to Drake and 21 Savage’s November 2022 collaborative project Her Loss . He had production credits on “BackOutsideBoyz,” “Privileged Rappers,” “Pu**y & Millions,” and “ Jumbotron Sh*t Poppin ,” the last of which the Toronto rapper shared a music video for this week.

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Lil Yachty shares cover art and release date for new album Let’s Start Here

The record arrives january 27 via quality control and motown records..

Lil Yachty has announced the title, release date, and cover art for his next album. Let’s Start Here , a psychedelic non-rap project from the multi-talented emcee, is due out January 27 via Quality Control and Motown Records.

The forthcoming project, billed as a fresh beginning for Yachty, took a hit when it was leaked in its entirety on Christmas Day. The leak led to speculation that the record’s release might be delayed or cancelled entirely, but it seems Yachty and his team are soldiering on as scheduled. Following the viral success of his catchy 2022 single “ Poland ,” the unfortunate event proved to be only a momentary setback.

Read Next: Lil Yachty flirts with harsh noise on “Something Ether”

Check out the newly revealed cover art for Let’s Start Here below.

Let’s Start Here cover art

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Lil Yachty teases new collaborative album he made with James Blake

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Lil Yachty and James Blake to Release ‘Bad Cameo’ This Month

By Kory Grow

The time has finally come for Lil Yachty ‘s fans to ask themselves, “What the fuck? When they do this?” At least that’s what the rapper predicted his fans would think in February when he first started teasing his new collaborative album, Bad Cameo , with James Blake . Now, Yachty and Blake have set June 28 as the release date for the album, though they haven’t yet released a track list or single.

The duo recently discussed the collaboration with Complex , with Yachty revealing that he DM’d Blake in 2020 about how much he loved Blake’s Assume Form but never heard back since Blake wasn’t checking Instagram at the moment. Fortuitously, though, the admiration was mutual. “I’ve been a fan of Yachty for years,” Blake said. “And when I heard his last record [ Let’s Start Here ], I was like, this is really a turn. Not many artists are brave enough to do something that’s kind of opposite of the last thing they did.” A mutual friend eventually introduced them.

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“I can tell why you chose that beat because it just feels wistful and sort of, I don’t know, endless,” Blake told Yachty in the Complex interview. “It just keeps going round and creates this perfect bed for you to just tell the story or say how you feel about her.”

In February, Yachty spoke about how unusual the project is for both artists in an Instagram video . “I think James has worked with a quite substantial amount of hip-hop artists, but this project is just like … It’s so left … for both of us,” he said.

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Lil Yachty Goes Off On Rapper Karrahboo & Podcast Co-Host Mitch: ‘I Wrote Every F***ing Verse You’ve Done’

Lil Yachty, Mitch, Karrahboo

Lil Yachty Goes Off On Rapper Karrahboo & Podcast Co-Host Mitch: ‘I Wrote Every F***ing Verse You’ve Done’

Lil Yachty   is over it.

The rapper took to Instagram live to call out his  A Safe Place  podcast co-host and rapper  Karrahboo  who was signed to his Concrete Boys label.

He first accused  Karrahboo of being verbally abusive amid speculation that she left Concrete Boys.

“Don’t get on here and make a scene ‘bout n****s kicked you out.”

Lil Yachty addresses Karrahbooo and says “f*ck Mitch.” pic.twitter.com/p5b8w6jpsB — Episodes (@episodesent) August 23, 2024

He added that he wrote the lyrics to all of her songs like her single “Rap Radar,” gifted her with money, brought jewelry for her and served as her stylist.

“I wrote every f*cking verse you’ve done. I dressed you. I dressed all five of y’all n***as bro. I dressed five n***as every time we stepped out the house. I put an outfit on everybody. I put eight carats of earrings on everybody ear. I put three chains on all y’all neck.”

He went on to seemingly allege that she owes him almost $1 million.

“I got every receipt. $900,000 Concrete in the hole. I slowed the beat down, I put 808s specifically on your verse so when it got to your part and the beat dropped, everyone would be like, ‘this girl is the craziest one.’”

Lil Yachty   then moved on to  Mitch  as he aired out his grievances about their podcast. He alleged he didn’t want to really do the podcast but launched it anyway after  Mitch  pressed him.

His comments come after  Lil Yachty   was criticized for remarks he made on their podcast when Key Glock  was a guest.  Lil Yachty questioned what  Mitch  was doing before they started their podcast a year ago.

the viral clip of their podcast that Yachty wanted Mitch to come online and clear up – from the Safe Place Podcast interview with Key Glock pic.twitter.com/kCi9cePsRk — SOUND (@itsavibe) August 23, 2024

Mitch  later responded with a series of tweets sharing his side. See them below (from bottom to top).

What are your thoughts on Lil Yachty’s rant? Comment and let us know.

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Questlove Has High Praise for Lil Yachty’s New Album ‘Let’s Start Here’: ‘I Really, Really Love This Record’

"I love when artists pull off a good departure record," The Roots' frontman said.

By Carl Lamarre

Carl Lamarre

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Diplo, A-Trak, and more music enthusiasts shared their excitement in the comments, as the project also wowed them. 

Last week, Yachty held a listening for Let’s Start Here in New Jersey and New York City, where Drake, Lil Baby, and Offset showed support. The 14-track effort includes features from Foushee, Diana Gordon, Teezo Touchdown, and more. 

Check out Quest’s post below.

View this post on Instagram A post shared by Questlove (@questlove)

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VMAN 53: Taking the Stage With Lil Yachty

You’re either born with good taste or you’re not. Fortunately, for our cover star Lil Yachty and Creative Director of Burberry Daniel Lee, style is something they can talk about for hours on end

• Text by The Editors of VMAN

Lil Yachty is best known as one of the most creative, outspoken, genre-allergic artists in hip-hop.

After establishing himself as a purveyor of what he’s called “bubblegum trap,” in the last few years the rapper has gone in a trippier, more psychedelic direction. His latest release, Bad Cameo , which came out this summer, is a moody collaboration with the esteemed English musician James Blake. Style is a moving target for Yachty in music, and, as he explains in this conversation with Burberry’s Daniel Lee, in fashion. From altering people’s sweats for extra cash as a kid growing up in Atlanta to serving a look for his latest music video, Yachty is always trying on new ideas of self through dynamic creative expression.

DANIEL LEE: What is the earliest memory you have of wearing a good outfit?

LIL YACHTY: In middle and high school, I used to wear uniforms. We could go with white, blue, or maroon, and my mom would go to TJ Maxx or Marshalls to get me polo uniforms. I’d have a polo shirt and could get a polo sweater to wrap around my neck. I thought that was sick, like, I thought that was hot.

I remember getting one dress-down day in sixth grade. The outfits were awful. This was before skinny jeans came back. Before then, they didn’t sell skinny jeans in stores. I remember going to see my grandma in North Carolina, and on the way home, we stopped at an outlet with a Rue 21 store. For months I had been trying to find skinny jeans before Hot Topic and Spencer’s were selling them. I couldn’t find them anywhere. I had a pair before they became popular.

The first outfit I thought was good was on my first day of high school. I’ll never forget wearing a Hundreds shirt. I loved Bobby Hundreds. It was The Hundreds’ collaboration with Lil B, the “Thank You BasedGod” shirt, with Abercrombie and Fitch camo shorts. I still have the picture. And Vans. That was my idea of a good outfit. Then in 9th and 10th grade, I really started learning fashion. I won best dressed senior year.

DL: What was your style like as a teenager growing up in Mableton, Georgia?

LY: Hundreds, Diamond Supply, Supreme, and vintage clothes. I was shopping at thrift stores and there was a lot of 1996 Olympics gear. I love throwback jerseys, I still wear them. I wear 90s all-over print shorts, like 90s swim trunks. They just had crazy tribal patterns. I loved hockey jerseys. I had a fake pair of Cartiers. I always had a grill; I’ve been wearing a grill since the ninth grade. I used to wear a 16-piece grill, eight top, eight bottom.

I think I was one of the first people in my town to wear skinny sweats. You could get skinny sweats from Zara but Adidas didn’t make soccer pants yet so I used to take a sewing machine—my mom taught me how to sew—and I would alter them to make them tighter. I made a job out of it, sewing people’s sweats to make them tighter and that’s how I started making money.

DL: What were some of the first musicians you remember being influenced by, in terms of what they wear?

LY: 100% Kris Kross. When I was a child, my dad gave me a Kris Kross tape. They wore their clothes backwards. I never wore my clothes backwards but I did love the style, the fashion, the baseball jerseys, the big jeans, and then the hair. As soon as I got to high school, I started copying the swag. I started doing my hair like that. I grew out my locks. I started braiding it.

DL: Where do you go, or what do you do, to find new ideas?

LY: I’m just on the internet, I’m outside, I watch movies. You just have to live. I find ideas by just living life and indulging in all life has to offer, good and bad.

DL: When do you feel at your most creative?

LY: While getting dressed or when recording music. It feels super creative when I’m filming. When I’m shooting a video, I honestly feel like a character. I feel creative in so many different spaces, whether it’s with fashion, music, or filming.

DL: What makes you feel confident?

LY: A fresh haircut and working on my appearance helps. I believe in myself and I believe in everything I say and stand on, so confidence comes from within—without worrying too much about how anyone else feels, you know? I wear what I want to wear, I say what I want to say, I walk how I want to walk.

DL: What is the most inspiring city you’ve been to?

LY: It’s between Tokyo and New York when it comes to fashion. If we’re talking just inspiring in general, probably Tokyo. Tokyo was really amazing and really different. Switzerland is also really beautiful. The scenery was really inspiring to me. It gives off really trippy and peaceful vibes.

DL: Having a supportive community is important. Who are some of your biggest mentors?

LY: Drake, Tyler, the Creator, Lil Baby, and Coach K, my manager. I’d say those are the people that I trust and can talk to and respect and really look up to.

DL: So far, what are you most proud of in your career?

LY: I’m proud of everything, you know? I’m proud of writing songs. I’m proud of the respect from guys in the fashion industry. I did so much at a young age, and have so much more to do.

DL: You have collaborated with Drake, A$AP Rocky, and Tyler, the Creator and, in June, released the album Bad Cameo with James Blake. What is next for Lil Yachty?

LY: I never stopped doing music and I think getting into the fashion spaces, that’s what’s next for me. I’m starting my brand this year. That’s really important for me and I’m really excited.

DL: So much of life is online now. How important are real-life exchanges to you?

LY: I can’t stress enough how extremely important real-life experiences are between friends, family, loved ones, people you’re trying to get to know. Virtual reality can be so fabricated…it’s important to indulge in real-life experiences. I think what I was saying earlier about just living life, so much emotion gets lost in virtuality. Seeing real-life reactions, experiences, facial expressions, all that just means so much more.

DL: What is currently on your playlist?

LY: I’m making an album right now, so… Sister Nancy, Luther Vandross, Antonio Adolfo, Con Funk Shun, Mazzy Star, Ben Flocks. I mean so much. Piero Piccioni. I’ve been listening to a bunch of jazz. Royel Otis. Cocteau Twins, PARTYNEXTDOOR, The Cranberries, Beach House. I love Beach House. Faye Webster of course, Nightlight, Ready for the World, Sampha. Definitely Sampha. I listen to DJ Screw. Seal, Frank Ocean, Bon Iver, Mark Fry, Oasis, BADBADNOTGOOD. I can literally keep going—you know John Carroll Kirby? Heavy. Elton John. Mel McDaniel. Michael Levy. So much, man.

DL: What do you enjoy most about performing live?

LY: It’s a free feeling. It’s all just so real, you know? You can’t fake it. I love that.

This story appears in the pages of VMAN 53: now available for purchase!

Photography Blair Getz Mezibov

Fashion Director Gro Curtis

Interview Daniel Lee

Grooming Fernando Torrent (L’Atelier)

Manicure Pika (SEE Management)

Executive producer Anastasia Suchkov (Noted Collective)

Production manager Lauren Beck (Noted Collective)

On set producer Oli McAvoy (Noted Collective)

Prop stylist Alex Polanco (Born Artists)

Digital technician Jamie O’Brien

Lighting director Corey Danieli

Stylist assistant Liv Vitale

Production assistant Nick Grady (Noted Collective)

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Doodles Records Launches With Single Releases Featuring Pharrell Williams, Lil Wayne, Lil Yachty and More (EXCLUSIVE)

By Steven J. Horowitz

Steven J. Horowitz

Senior Music Writer

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Doodles, the entertainment company that counts Pharrell Williams as chief branding officer, has announced the formation of Doodles Records in partnership with Sony’s Orchard to release its first project, the “Dullsville and the Doodleverse” soundtrack.

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As part of each Doodles Records release, songs and albums will be accompanied by animated videos creative directed by Doodles founder Burnt Toast in partnership with its in-house animation studio Golden Wolf. The short film “Dullsville and the Doodleverse” will premiere this October.

In tandem with the label announcement, Doodles revealed its direct-to-community platform DoodlesTV, giving fans early access to music releases, video premieres and more. Fans can purchase a DoodlesTV season one all-access media pass next week, giving an early viewing to “Dullsville and the Doodleverse.”

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Lil Yachty Sends Drake Fans Into A Frenzy By Unfollowing Him On IG

It seems like fans will spend "Another Late Night" theorizing and speculating as to who Drake is beefing with next. Moreover, some eagle-eyed fans on social media recently noticed that Lil Yachty seemed to unfollow him on Instagram. This shocked a lot of admirers thanks to the duo's strong collaborative and personal relationship prior to this, as well as the fact that they engaged with each other online as much as in person. Furthermore, OVO and Concrete supporters immediately got into detective mode, speculating that the supposed upcoming release of Drizzy's " Supersoak " has something to do with it.

If you didn't already know, DJ Akademiks previewed a clip of the music video for this song, which originally featured Lil Yachty. In fact, it was Yachty who leaked the original collab version of the song to Kai Cenat for him to play it on his livestream. This was because they couldn't clear the sample, as the sampled artist Mr. Hotspot's religious views prompted him to demand a clean version of the team-up . With this new development in mind, many speculate that Mr. Hotspot is mad at Yachty for revealing all this on a podcast, and told the 6ix God that he could drop it if he removed his partner.

Read More: DJ Akademiks Argues Kendrick Lamar & J. Cole Never Had A "Stimulus Package" Like Drake

Lil Yachty Seemingly Unfollows Drake

Of course, that's just an unfounded theory, and so will any others before one of them actually speaks out about it. Still, we're not even inclined to believe that this indicates a rift between the two, as it could just as easily be a promo tactic. Nevertheless, it's not like Drake and Lil Yachty's relationship has all been peaches and cream. For example, the latter's thoughts on the former's beef with Kendrick Lamar resulted in considerable uproar from the Toronto superstar's die-hards.

Regardless, we'll see if Drake and Lil Yachty speak on this at any point. It's not like every fan loved this collab , but fans worry about this partnership fading. After all, they picked a pretty contentious and controversial moment to stir even more rumors about who is or isn't beefing. Are they bamboozling us just to troll or is there something deeper going on?

Read More: Jim Jones Hits Lil Yachty With A Challenge Following Viral Regional Fashion Comments

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Sabrina Carpenter and Jenna Ortega Murder and Make Out in 'Taste' Music Video

W ith June's best songs , July's best songs , and now August's best songs, we are 3/3 on killer summer releases. (And with Sabrina Carpenter dropping a horror-inspired music video to “Taste,” we mean killer literally.)

August is coming to a close (we have only one more week!), but artists have been making the most of the summer heat and matching the weather's energy with their songs. Case in point: Charli XCX enlisting the help of Billie Eilish for a “Guess” remix, and Ice Spice quietly dropping a bonus Y2K! track just a week after the album's long-anticipated release. We also have newcomers like Emei ready to shake up the scene.

If you don't want to miss any of the new music releases arriving this month, bookmark this post and keep checking back every week for new sonic heat as part of New Music Friday . Without further ado, let's get into August 2024's best songs and albums!

→ Week 1 of August

→ Week 2 of August

→ Week 3 of August

→ Week 4 of August

Week of August 23

Sabrina carpenter, short n' sweet.

Her time has come. Following the massive success of "Espresso" and "Please Please Please," Sabrina Carpenter 's new album is here with a new cinematic video to boot. This time, it's for "Taste," and it costars Jenna Ortega . In the gory new music video, the two stars attempt to murder each other repeatedly over a guy, subjecting the other to electrocution, impalement, dismemberment, and much more. They kill, and then, they kiss. ( Video of the Year late contender, VMAs? )

Speaking to Zane Lowe on Apple Music 1 about her new album Short n' Sweet , which was mainly written in France, Carpenter shared the album is "very different" from her last. “I called it Short n' Sweet for multiple reasons. It was not because I'm vertically challenged. It was really like I thought about some of these relationships and how some of them were the shortest I've ever had and they affected me the most,” Carpenter said.

"I think about the way that I respond to situations, and sometimes it is very nice and sometimes it's not very nice. And again, the thing about albums, projects, writing songs, it's all moments. So harder for other people to understand that when they're listening to something that's going to take them through maybe a lot of years, hopefully a lot of years, is that I'm not the same person that I was when I wrote that."

Taemin, Eternal

Following his departure from SM Entertainment earlier this year, SHINee 's Taemin is back with his first solo project under Big Planet Made Entertainment. Lead by the title track "Sexy in the Air," the star continues his streak of gravely suave songs with the seven-track EP Eternal, his most personal release to date. "Ever since I started my career, I have had music producers making the music for me," the star recently told NME . "I think that now is the time to really take control and make [my own] music. I believe that from now on, we shouldn't just perform the music we're handed but start taking part in the music production process."

Mura Masa, Curve 1

His first under his own label Pond Recordings, British music maverick Mura Masa has released his fourth studio album featuring collabs with yeule, Daniela Lalita, and Cherish and following 2022's demon time . " Curve 1 is ultimately a manifestation of an attitude I've been cultivating in my personal life; ignore everything," Mura Masa said about the project in a press release.

“I wanted [ Curve 1 ] to be as free and anti-narrative as possible. Impressionistic,” he added. "Music as entertainment has in many cases, to me, become very advertorial and excessively sentimental in terms of creating narrative around albums and artists. I wanted to strip this away as much as possible to leave room for the music to create its own meaning in the lives of people who form connections with it. It's hard for me not to explain away the intricacies and ideas contained within these records after having theorized and tolled and executed them over the course of nearly three years, but I think it's far more fitting of the album's intent to say simply: listen to it in the dark."

Coldplay, "We Pray"

Coldplay is giving fans yet another taste at their upcoming album, Moon Music , slated for an October release, with the new single "We Pray," which they previously debuted live during their record-breaking Glastonbury 2024 headline set. The song features British rapper Little Simz, Nigerian Afrobeats star Burna Boy, Palestinian-Chilean R&B singer Elyanna , and chart-topping Argentinian popstar TINI.

NCT Dream, "Rains in Heaven"

Before they take their Dream Show 3: Dream()scape World Tour to the United States, NCT Dream have released their third English-language track, "Rains in Heaven," inspired by '80s synth-pop and with lyrics co-written by Mark Lee, Adrian McKinnon, and Bryn Christopher.

Alice Longyu Gao feat. Mega Mongoliad, "♡ Korean Girls"

Chinese-born, L.A.-based Alice Longyu Gao announced a new mini album, Assembling Symbols Into My Own Poetry , slated for October, with new single "♡ Korean Girls" joining forces with Mega Mongoliad, a new subunit of Balming Tiger featuring Omega Sapien and Leesuho and blending elements of hyperpop and EDM with tongue-in-cheek sapphic innuendos.

Emei, "RABBITHOLE"

L.A.-based Chinese-American musician Emei is ushering fall early with her new single, "RABBITHOLE." According to press notes, "RABBITHOLE" was inspired by a panic attack Emei suffered and her overall experiences with anxiety and how it makes people "fall deeper and deeper inside ourselves." The track boasts brain-caressing synths and Dua Lipa-esque vocals with a disco flair that make for an immediate earworm rollercoaster.

Week of August 16

Lisa feat. rosalía, “new woman”.

Ever since the first teaser was posted, all eyes were on Rosalía and Lisa 's “New Woman.” The Spanish and Thai superstars' friendship goes way back but this marks the first time the two collaborate on a track. “New Woman," which features writing credits by Tove Lo, is Lisa's second solo release under her own company LLOUD after June's “Rockstar.”

KATSEYE, SIS (Soft Is Strong)

Following the release of “Debut” in June and “Touch” in July , KATSEYE 's first EP, SIS (Soft Is Strong), is finally here with five tracks in total.

Grupo Firme feat. Demi Lovato, “Chula”

Regional Mexican band Grupo Firme and superstar Demi Lovato have linked up to release “Chula,” a bilingual band-infused pop track. The high-octane track makes summer last a little longer with exquisite vocals and upbeat production.

Jean Dawson feat. Lil Yachty, “Die For Me”

Mexican-American musician Jean Dawson is ushering in a new era with track “Die For Me," a collaboration with Lil Yachty. With vulnerability as the main conductor, the demi-noir “Die For Me" showcases Dawson's vocal prowess, sharp pen, and penchant for musical experimentation marvelously. The song will be part of his upcoming third album, Glimmer of God .

Foster The People, Paradise State of Mind

Foster The People are back with their first album in seven years. Following 2017’s album Sacred Hearts Club, the group is back with Paradise State of Mind. Spanning 11 tracks, Paradise State of Mind was recorded between London and Los Angeles and stays true to the brand's indie roots while making a U-turn sonically.

“I think the trickiest part about this record was trying to be authentic about what had been going on with me without writing something super dark and without glossing over it, either," lead singer and producer Mark Foster said in a press release. “To me, it was really important that hope remain at the core of this whole thing. People need hope. I need hope. And when I think about what hope is – it’s having the courage to walk towards something that you think can be better, while fully acknowledging the darkness and reality around you.”

almost monday, “she likes sports”

Don't be sad that summer is ending because almost monday is here to deliver California coolness for days. The San Diego natives have released their groovy new single, “she likes sports,” to announce their debut studio album, DIVE , which will be released on September 25th.

“‘she likes sports’ is a song that sparked from taking breaks on the tennis court while working on our debut album DIVE,” the band commented in a press release. “We really didn’t take this track too seriously and were just having fun with the writing process which translated into an odd head-turner of a song that we love. We’re so stoked for people to hear the song!”

Juls ft. Masego, “Perspective”

Following the release of “Hold You Down” with Odeal and “Best Interest” with JayO, British-Ghanaian record producer Juls has finally teamed up with saxophone-wielding singer Masego in “Perspective.” A smooth late summer bloomer with the perfect spice.

Lady Gaga & Bruno Mars, “Die With A Smile”

After spending the week dropping teasers by wearing T-shirts with each other's faces, Lady Gaga and Bruno Mars have released their long-awaited collaboration “Die With A Smile,” now trading the tee for coordinating denim and red matching 'fits.

Coco Jones, “Sweep It Up”

It's a big week for Coco Jones with the release of not only Bel-Air season 3 but also her single “Sweep It Up” — an aughts-flavored self-love anthem disguised as a breakup track. Grab your brooms and get ready to vibe out.

Thisizlondon feat. Ayra Starr and 6lack, “PINACOLADA”

Nigerian-British record producer Thisizlondon has teamed up with Ayra Starr and 6lack for another Afrobeats banger in the form of “PINACOLADA.” In a press release, Thisizlondon shared: "With ‘PINACOLADA,’ I wanted to create a vibe that captures the essence of summer—something that’s both chill and energizing. Working with Ayra and 6lack was incredible; they each brought their unique flavor to the track, making it something truly special.”

Dee Holt, loving in the dark

Following the release of her  debut EP,  When I Close My Eyes,  in 2022, alt-pop princess Dee Holt is back with another project,  loving in the dark,  comprising five songs. The Montreal native's murmured voice and soft self-harmonies take center stage in the new project, with the highs and lows of love — and feeling loved — informing the narrative

Week of August 9

Beabadoobee, this is how tomorrow moves.

After previously releasing “Take A Bite” and “Ever Seen” , beabadoobee's third studio album, This Is How Tomorrow Moves, is finally here in its full 14-track glory. The album was produced at Rick Rubin's Shangri-La studio in Malibu and, per a press release, “captures a journey through confidence and introspection, with themes of self-acceptance and personal growth woven throughout.”

Chlöe, Trouble in Paradise

Chlöe is back with her sophomore studio album, titled Trouble in Paradise, following 2023's In Pieces. Though the singer had teased the project during her Coachella 2024 set, it wasn't until August 5 that the August 9 drop date was announced, so to say it took fans by surprise would be an understatement. The album features 16 tracks and collaborations with sister Halle as well as Ty Dolla $ign, Anderson .Paak, YG Marley, and Jeremih.

Latto, Sugar Honey Iced Tea

Like beabadoobee, Latto is also onto her third studio album with Sugar Honey Iced Tea, featuring a whopping 21 songs, including collaborations with Young Nudy, Hunxho, Coco Jones, Megan Thee Stallion, Ciara, Mariah the Scientist, Teezo Touchdown, Cardi B, and Flo Milli.

ENHYPEN feat. Ava Max, “Brought The Heat Back”

Following the release of their sophomore studio album ROMANCE: UNTOLD in July, which debuted at No. 2 on the Billboard 200 chart, ENHYPEN are joining forces with Ava Max for a remix of their funky dance-pop track “Brought The Heat Back." The track is produced by Grammy winner Cirkut, whose credits also include Charli XCX's “360” and “Rewind," “Seven” by Jung Kook feat. Latto, and ENYPHEN's own“Bite Me.”

ATEEZ feat. G-Eazy, “WORK Pt.4”

Another K-pop crossover, ATEEZ have teamed up with G-Eazy for a remix of their previously released track, “WORK,” redubbed as “WORK Pt.4," featuring English lyrics and raps by the members and G-Eazy.

Addison Rae, “Diet Pepsi”

"I don’t do coke. I much prefer Diet Pepsi," that's how Addison Rae teased her new single, her first Columbia Records. After featuring on the remix of Charli XCX's “Von dutch” remix, all eyes have been on Rae and she's making the most of the spotlight with this new single.

Ravyn Lenae, Bird's Eye

Chicago native Ravyn Lenae is back with her trademark R&B flair in her sophomore studio album, Bird's Eye. Created in tandem with DJ Dahi, the album spans 11 tracks, including collaborations with Childish Gambino and Ty Dolla $ign. “ Bird’s Eye signifies returning to a place of self-trust and unbending intuition while acknowledging the paths and turns I’ve taken to get here. Revisiting the most basic parts of my identity has allowed me to fully embrace them and be proud of where I’m going,” Lenae previously said about the album in a release.

Indonesian singer-songwriter NIKI's third intimate studio album, Buzz , has arrived via 88rising. It features 13 feature-less tracks and follows her sophomore offering, Nicole . “The album is called  Buzz because it signifies that something is about to happen,” the artist said of the project. “The promise of something new, when it isn’t real yet, hangs rich and sweet in the air. That millisecond moment in time, suspended in vast suggestion, where there is every opportunity for a shift in trajectory. Small or seismic. You choose.”

Week of August 2

Charli xcx feat. billie eilish, “guess”.

You thought Brat summer was over? Charli XCX is keeping her winning streak with the remix of “Guess,” previously released in the Brat and it’s the same but there’s three more songs so it’s not version of her acclaimed Brat album earlier this summer. Enlisting the help of Billie Eilish for a new verse (with a subtle Daft Punk reference) and with a music video with underwear galore ( for a good cause ), Charli XCX's reigning era continues.

FLO, “Check”

If what you are craving is less EDM and more smooth R&B with an early ‘00s flair, FLO’s got just what you need. One of Teen Vogue 's girl groups to watch in 2024 , the British trio is back with their new single “Check,” about the ideal man. Smooth vocals? Check. Narrative lyrics? Check. Killer percussion? Triple check.

Related: FLO Talks “Unapologetic” Debut Album and Continuing the Legacy of R&B Girl Groups

Saint jhn, “humble”.

As the title itself suggests, SAINt JHN's new Afrofusion single “Humble” reflects on the Grammy award-winning musician's journey from humble beginnings to now. “'Humble' is a part of a collection of fleeting feelings and core memories that I’ve been reflecting on,” the crooner said in a press statement. “This is something my fans have been anticipating for some time and the wait is finally over.”

RIIZE, “Lucky”

Following a slew of Korean releases, SM Entertainment's rookie group RIIZE is entering the Japanese market with their debut Japanese single “Lucky,” a funky pop song that joins the group's repertoire of groovy releases alongside B-sides "Be My Next" and “Same Key.”

Khalid, Sincere

Khalid's third studio album,  Sincere,  marks the singer's first release since Free Spirit, and the half-a-decade wait was worth it. A true testament to sonic and lyric maturity, the 16-track project centers the crooner's voice with just one collaboration, by Arlo Parks, included in the mix.

Kacey Musgraves, Deeper into the Well

Following a succinct announcement in July, the deluxe version of Kacey Musgraves's Deeper Well, aptly titled Deeper into the Well, is here with seven new songs, including the previously released “Irish Goodbye,” as well as “Ruthless,” “Little Sister,” “Flower Child,” “Arm’s Length,” and Leon Bridges and Tiny Habits collaborations “Superbloom” and “Perfection.”

Orville Peck, Stampede

South African singer-songwriter Orville Peck's third studio album has arrived with collaborations galore. Spanning 15 tracks, Peck enlists the help of anyone from Noah Cyrus to Elton John, Kylie Minogue, Diplo, and Teddy Swims for a genre-defying sonic voyage with a heavy dash of country.

Ice Spice, “GYAT”

A week after the release of Y2K! , Ice Spice is back with the bonus track “GYAT," produced by Riot with self-references galore and a Western-music-meets-Jersey-club flair. “Built like a Barbie, but act like a brat / You know I'm the baddest, like, keep it a stack,” Ice Spice sings in the songs.

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